This may be news to you, but as of this moment you are playing "The Game". The object of The Game is to not think of The Game. If you do think of The Game you of course have lost The Game. Why? Because of the object, silly. The good news is you have 30 minutes to forget The Game before you can again lose it.
The only rule of The Game is that when you do lose you must announce to all present that you've just "Lost The Game", and if anyone asked what you mean you must explain The Game, the object and the rule. Got it? Now, try not to think of The Game. Good luck.
It may go without saying, but The Game annoys my wife.